It’s Friday afternoon and you’re getting ready to hole up at home for the weekend. You’re walking down the wine aisle, what are you going to go for? Your tried and true favorite, something new that catches your eye, or something that someone recommended that you MUST try.
The same applies to books. Almost 50% of book sales happen because of personal recommendations, which means word of mouth is key. You can have the best book in the world, but if nobody knows about it, no one will ever find it.