Making print books relevant in an increasingly “e” world is a challenge for our industry. I came across this marketing campaign for JZ’s recent title Decoded and I was really blown away. Talk about using social media to energize print sales… awesome! Disclaimer: I am not endorsing “BING” as a search engine.
I came across this really neat art project in New York magazine and thought that people who read this BLOG or spend time with Thomson-Shore would get a kick out of it. What a fun idea! Read the comments as those are as entertaining as the “smelling of the books” http://www.moma.org/explore/inside_out/2011/03/07/smelling-the-books#comments You can’t do this [...]
School is out and what does this mean? For my household is spells disaster for my wife in the form of idle teenagers who live in the country. Of course I explain to them how “When I grew up we spent the whole day playing outside…. Go outside!” Can you see the eye rolls immediately [...]
So many books… so little time. I ordered another book this morning. I didn’t need it as I have stacks of them waiting to be consumed at home. This one jumped out at me as a story I would love to read. Much like the others it will arrive, I will inspect it for workmanship… [...]